Handshake

Project: Handshake - UX Writing for a Payment App for Freelancers and Businesses

Role: UX Writer

Overview:

Handshake is designed to streamline the payment process for freelancers and businesses. The app aims to provide a seamless platform for freelancers to send invoices and receive payments quickly, while also enabling businesses to easily pay for services rendered by freelancers. With its user-friendly interface and efficient payment system, Handshake aims to eliminate the common headaches associated with traditional payment methods.

Challenge:

The primary challenge for this project was to create a brand voice and tone that resonated with both freelancers and business owners, striking a balance between friendliness and professionalism. The content needed to convey a sense of reliability and trustworthiness while also maintaining an approachable and supportive demeanor.

Solution:

To address this challenge, I developed a content strategy that focused on clarity, directness, and a commitment to helping users grow their businesses. The solution involved crafting concise and straightforward copy that prioritized transparency and efficiency, while also incorporating a friendly and supportive undertone.

Approach:

1. Defined Brand Tone and Voice: I established a distinct brand tone and voice for Handshake that combined professionalism with approachability. The tone aimed to be confident and authoritative, instilling trust in the app's capabilities, while also maintaining a friendly and supportive demeanor.

2. Industry Research and Competitor Analysis: To ensure relevance and differentiation, I conducted research into industry trends and analyzed the content strategies of competitors. This insight informed the development of Handshake's unique brand voice and messaging.

3. Upfront and Succinct Communication: Throughout the app's user flow, I prioritized clear and concise communication, avoiding unnecessary jargon or overly complex language. The content aimed to be transparent and straightforward, ensuring that users could quickly understand the app's features and benefits.

4. Minimizing Onboarding Time: Recognizing the value of time for freelancers and businesses, I focused on minimizing the onboarding process through streamlined and efficient copy. The goal was to enable users to get up and running with Handshake as quickly as possible, reducing friction and maximizing productivity.

5. Growth and Success-Oriented Messaging: While maintaining a professional tone, I incorporated messaging that conveyed Handshake's commitment to helping users grow and succeed in their respective businesses. The content aimed to position the app as a supportive partner in achieving financial goals and streamlining business operations.

By implementing this approach, I created a cohesive and effective content strategy that aligned with the needs and expectations of both freelancers and business owners. The combination of a friendly yet professional brand voice, clear and concise communication, and a focus on efficiency and growth aimed to provide a seamless and trustworthy experience for users of the Handshake app.