Farmogo

Project: Farmogo - UX Writing for a Local Produce Delivery App

Role: UX Writer

Overview:

Farmogo connects users with local farmers, enabling them to order fresh produce and have it delivered within three hours. The app aims to provide a convenient and efficient platform for accessing locally sourced, farm-fresh produce while supporting the local agricultural community.

Challenge:

The primary challenge for this project was to create a user experience that conveyed the speed, freshness, and convenience of Farmogo's service while also highlighting the app's commitment to supporting local farmers and promoting sustainable food practices. The content needed to strike a balance between communicating the app's practical benefits and its alignment with values around locally sourced and environmentally conscious food.

Solution:

To address this challenge, I developed a content strategy that focused on clarity, efficiency, and value proposition. The solution involved crafting concise yet informative copy that seamlessly guided users through the ordering process while emphasizing the unique selling points of Farmogo's rapid delivery and locally sourced produce.

Approach:

1. Clear and Efficient User Flow: I created a user flow that prioritized simplicity and efficiency, with clear and concise copy guiding users through each step of the ordering process. The content aimed to minimize friction and cognitive load, ensuring a seamless experience from selection to delivery.

2. Emphasis on Speed and Freshness: Throughout the copy, I highlighted Farmogo's unique value proposition of delivering fresh produce within three hours of ordering. This messaging aimed to convey the app's commitment to providing users with the freshest possible produce, capitalizing on the benefits of sourcing from local farmers.

3. Local and Sustainable Messaging: While emphasizing the practical benefits of the app, I also incorporated messaging that underscored Farmogo's support for local farmers and sustainable food practices. This helped position the app as a socially conscious and environmentally friendly choice for users.

4. Visual Reinforcement: The copy was designed to complement and enhance the app's visual elements, such as vibrant imagery of fresh produce and illustrations that evoked a sense of locality and sustainability. This integration aimed to create a cohesive and immersive user experience.

By following this approach, I created a user-centered content strategy that prioritized clarity, efficiency, and value proposition. The resulting experience aimed to guide users seamlessly through the ordering process while highlighting Farmogo's unique selling points of rapid delivery, fresh produce, and support for local and sustainable food practices.